Summerset is the manufacturer of premium outdoor cooking products including a wide variety of grills, ovens, cold storage, bars and sinks, as well as storage and accessories.  Among their products is the popular American Muscle Grill which was the focus of the marketing campaign that Janice Media designed for the company. Janice Media also created and executed a major advertising plan for consumers and trades, produced photoshoots, produced POP and POS materials, developed marketing plans, supported the brand at major trade shows and with dealers nationwide, directed PR and branding campaigns and secured many high-profile endorsements from nationwide influencers in this competitive market.