Imperial is the preferred global supplier of high quality, premium cooking equipment to the foodservice industry. Their products are found in leading restaurants, schools and institutions across the country. Janice Media works with Imperial on well-rounded marketing plans complete with competitive positioning, market analysis, interviews with employees and staff, customers, dealers, restaurant owners and sales teams to map out branding and marketing position and tactics. After determining market positions, Janice Media works closely with the Imperial management team on advertisement design, public relations campaigns, media planning for print and digital, social media development, marketing planning and research, newsletter creation, POS materials as well as designing promotional shirts for customers. All of this is resulting in impressive media coverage for the brand, elevating awareness in the marketplace and positioning the brand for future growth. Janice Media also launched Facebook and Instagram pages and is actively engaged in growing the platform for communication with customers and restaurateurs by creating promotions and communications.
- Strategic Marketing Plan
- Quarterly Newsletters
- PR Placement in Consumer and Trade Media
- Advertising Creative for all divisions
- POP Creative
- Media Plans for Print and Digital
- Trade Show Support