Janice Media employs some of the country's most uniquely talented and award-winning organizations and people in the U.S. from coast to coast. We have produced everything from tablecloths to USBs for the media, point of purchase and point of sale pieces, as well as media-related assets such as advertising and digital marketing products for both trade and consumer audiences. We have effective creative teams using computer generated imagery and original photography in branding and messaging. We also use traditional media creation for the lowest cost - and it can be turned around in hours if necessary.
Janice Media's experienced and niche PR professionals have personal relationships with the top publishers, media influencers and writers. This includes publishers at top media companies such as Conde Nast. Meredith, Time Inc., Hearst as well as trade media, broadcast, radio and online media outlets including bloggers and digital media channels that are so hard to break into.
With a very small budget and a very determined team we typically deliver hundreds of millions of impressions annually for our clients through all forms of media. We go beyond just press releases to integrate our clients into editorial stories that reach thought leaders via magazines, radio and televisions. Within each market we like to reach out to the best and most influential leaders and arm them with products to review and report on for enhanced coverage.
Creating original content from photos and videos is our speciality. Janice Media has award-winning photographers, videographers and video editing teams that specialize in product and set photography including set building and construction. Our photo/video team includes stylists. A-list models and a full set construction team with props and all of the elements that go into a real-lif looking set.
Photo shoots can be arranged under tight deadlines to meet our clients' immediate needs.
Bringing a brand to life can best be achieved with dynamic live events. For our clients we produce stand-alone events or events in conjunction with trade shows or other similar occasions. We bring together the right people and expose them to quality brand information. Events are often centered around established experts such as editors, TV personalities and product designers.
Most companies utilize trade shows to reach their customers. The Janice Media team knows how to bring it to the next level by taking advantage of the media and trade show assets such as seminars and interviews for broad-based exposure. Also available within the Janice Media network are professional booth builders and designers who’s can creatively provide cost-effective trade show booths.
Strategic partnerships take many forms and add mileage and value. This is true when it comes to trade show exhibits, media promotions, consumer offers and in-house marketing efforts for movies, televisions shows, web-based events and trade show partnerships.
Our expertise in promotions, sweepstakes and sponsorships have brought advantages to many companies. Summerset, Liebherr and Vollrath are regulars in our circle of partners to which we provide additional lead generation and higher media value.
We are continually working with several television shows and blockbuster major motion pictures to achieve product placements that provide actual brand awareness.
A complete marketing plan can serve as the blueprint from which all related projects evolve. Formulating strategy is dependent upon knowing the market as well as the competitive landscape before any money is ever invested in marketing and advertising.
We use all forms of media in order to reach the greatest percentage of the target audience which leads to an increased overall awareness of your brand and greater website activity and, ultimately, more sales.
We take time to determine trade avenues as well as the best consumer direction for your brand.
When it comes to our clients' money, we know how to maximize a dollar. We don’t stop negotiations after just one round — we continue to negotiate for the best positions, rates, added-value and the overall program effectiveness. With decades of experience, we know the media people involved, and we are able to ask the right questions to get the most for your money. It’s not unusual for us to get half or more off the rate card and use remnant opportunities to our clients’ advantage.
We deal with hundreds of magazines and media outlets daily — around the country and around the world. Our specialties include consumer, trade and commercial channels. We work on everything from a national scale to small town coverage whenever necessary.
Amplifying your message with PR during the media buying process is the essential part of our process. We take full advantage of our relationships with the media to bring a full range of benefits to our clients to deliver huge value. Our customers receive full service including top billing and placement. We also field the time-consuming phone calls from media representatives and analyze each offer so you can focus on your own business.